Building awareness and association of your brand are important in building trust for your brand. This explainer video was built for our Awareness and Association hub on the Facebook Gaming website
As part of Facebook Gaming’s Awareness and Association hub I worked with the creative team to develop a look and feel for the hub.
This was based around the idea of a futuristic city where neon signage represents ‘advertising’ and how gaming companies can build awareness and association.
This explainer video breaks down the importance of Awareness and Association
I built a set of dynamic , responsive icons for use on the Awareness and Association hub.
These were grounded in a ‘gaming’ style and intended to mirror the UI elements within games.