An explainer video I produced for Facebook Gaming for their innovative solution Creative Catalyst.
Designed to help advertisers boost their success using Advantage+ App Campaigns and motivation-led creative assets.
For this campaign I built a dynamic visual system to explain a complex, data-heavy concept in an engaging and concise way.
An explainer video I produced for Facebook Gaming for their innovative solution Creative Catalyst.
Designed to help advertisers boost their success using Advantage+ App Campaigns and motivation-led creative assets.
For this campaign I built a dynamic visual system to explain a complex, data-heavy concept in an engaging and concise way.
I built out a collection of animated icons to represent the different motivations gamers have for playing
Ultimately the goal of the video was to direct people to download the report - we saw a lift in downloads from sharing the video.