The holiday season is historically the best performing time for gaming sales.
To capitalise on this Facebook Gaming ran a campaign in multiple formats (16x9, 9x16 and 1x1) across owned and paid social channels to encourage marketers to download our End of Year playbook
The campaigns creative was anchored around the idea of amplifying the holiday period by turning otherwise normal scenes into Christmassy ones.
To compliment this campaign we also created an explainer video - highlighting some key metrics around the end-of-year sales period as well as outlining some best practices for maximising sales.
